Job Description
A Brand Ambassador works with sales and marketing staff to conceptualize marketing campaigns and strategies of a brand for a company. Their role is finding crative ways to educate customers, distributors and retailers about the company’s mission, vision and goals acheived by purchasing or using their products. Their responsibilities are building rapport with customers and vendors, monitoring customer feedback and escalating complaints, creating a website and social media content to drive brand awareness and attract new customers, tracking customer preferences, metrics and media campaigns, representing the company at product launches, events and trade shows, and maintaining a positive image...
Steps for how to get into the field. Work your way to Brand Ambassador or a job like it:
- It’s beneficial to find a brand that you resonate with. This will make promoting your product easier and more organic. Research specific brands for an area of interest that aligns with you.
- There are certain personality types that match well like being outgoing, personable, naturally likable but you can build skills to overcome this if that’s not your natural self. Developing a strong work ethic and being reliable are more important.
- You likely will often work outside the traditional 8-5, Monday through Friday schedule as events will often happen on weekends and at night. You will be both a participant and host for events, so being a good planner/organizer with good communication skills is also key.
- To represent a brand employers will be as interested in how your image represents the brand as your prior experience. Make sure your resume connects you to the brand and not just your experience to the type of work
Career Requirements:
My current role is a brand ambassador for a sustainability startup. The requirements for a job like this would be to really enjoy engaging with people, to have strong communication skills, and to really have a passion for what you're doing and for sustainability because you're gonna have lots of interesting conversations with interested people and family.
Career Tips:
Some tips for going into a career like this would be definitely be working in a role where you feel really passionate about what you're speaking about. That'll make it a lot more organic to meet these people and you'll really enjoy the work and meeting like-minded people who have the same interests as you.
Career Motivation:
I was really motivated to work at a company where I really believed in what they were doing and I feel really lucky that every day the work that I'm doing is rooted in sustainability and taking care of the environment.
Unexpected Aspect of Career:
The most unexpected thing that I've been loving about my career so far has been making wonderful connections with people in my local community who really deeply care about the same things as me and also the great friends that I've made at work.
Career Concerns:
Concerns that I have about this role is that I'm just not exactly sure where it's gonna lead me. I don't kind of know the next natural step in my career after being a Brand Ambassador but I am learning a lot about what I like and don't like while in my first year of work since graduating college.
Career Goals:
The long-term career goals that I have are continuing to work in a company where I really believe what they're doing and hopefully have a positive impact locally and globally.
